Stop feeling stuck when it comes to marketing your business! The Digitally Overwhelmed Podcast is for small and medium sized businesses who want to feel less overwhelmed about everything they need to be doing to be successful online and attract the right clients and opportunities. Cinthia talks to various experts about how to best approach your marketing, while still saying sane. We talk all all things tech, in a completely down to earth, uncomplicated way.
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Latest podcast episodes with guest
In this conversation, Cinthia interviews Danielle Hayden, a fractional CFO, about money management and financial mindset for women-owned businesses. They discuss the importance of continually learning and seeking support in managing finances, as well as common mindset issues that women face. We can’t wait for you to listen to this incredible episode!
In this episode, Cinthia celebrates the 300th episode of her podcast and reflects on her journey as a podcaster and a mom. She shares updates on her daughter's growth and development, her experience balancing motherhood and business, and the importance of finding support systems.
During the conversation, Cinthia and Leanne discuss issues with meta descriptions not showing up correctly in search results.
In this episode, Cinthia Pacheco shares her experience at the Ravel retreat and the importance of finding spaces for personal exploration and reflection.
In this conversation, Cynthia Pacheco and Shelly Tonkin-Smith discuss the use of AI in copywriting and content creation.
Latest SEO specific Episodes
In this conversation, Cinthia Pacheco and Jen Vasquez discuss various aspects of SEO, focusing on site migration, canonical issues, content management, and keyword optimization.
In this episode of the Digitally Overwhelmed podcast, host Cynthia Pacheco discusses the complexities of redirects in SEO. She explains the importance of using redirects thoughtfully to enhance user experience and maintain website rankings.
In this episode, Cynthia Pacheco discusses the importance of website structure for ranking in Google. She explains that a cohesive and easy-to-follow structure is crucial for both humans and search engines to navigate and understand the content on a website.
In this episode, Cynthia Pacheco discusses how to learn from your competition data, specifically in relation to SEO competitive data.
Feeling awkward around your keywords is (surprise!) a totally normal experience! But don’t fret - in this podcast episode we walk through a few ways to get over this and continue to tap into keywords that have the potential to connect you with your ideal audience.
Summary
In this conversation, Cinthia Pacheco and Cynthia discuss the importance of keywords in branding and SEO. They explain how keywords help businesses get seen and connect with their target audience.
In this episode, I discuss the balance between creating new content and optimizing old content for SEO.
In this conversation, I discuss the importance of web analytics, specifically Google Analytics, for small businesses.
Let’s talk tips for using Google Analytics 4 effectively with clients.
Ok - let’s get slightly technical for a second. Let’s talk about long tail vs. short tail keywords.
More Guest Expert Episodes
It is so fun to talk to other online service providers who are passionate about what they do - and Tony is one of them! He runs Intentional Spark, an online advertising company.
I’m so excited to bring you this interview with the inspiring Kat Love! Kat has over 15 years of website experience and they founded Empathysites, a website creation tool for therapists.
It was such a pleasure to talk to Randy Taran of the Project Happiness. Her mission is so inspiring and during this interview she gives us some powerful tools to drastically impact our mental health on a day to day business.
It was so exciting to talk to Marquis Matson of BookRetreats about heart-centered SEO practices. I don’t often bring on other SEO experts on the podcast but I couldn’t pass up this opportunity!
If Systems has been something you’ve been avoiding in your business up until now, this is the podcast episode for you! I loved Kerryn’s chill and inspiring vibe when it comes to talking about systems.
It was so much fun to talk to Felisha of Clout Clique about what it means to rebrand. As someone who recently went through their own rebranding experience, I had so many questions for Felisha on her take on this topic.
Most popular podcast episodes
In this episode, I talk to Eliza Bultz of Made for Profit Design and we discuss what 3 key elements you need to make your site successful for 2019. We also give you some easy actions to take to start this process today, whether it be making some small tweaks or hiring a Web Designer.
My first ever coach Rebecca Tracey comes on the podcast today to talk about how she runs her business and how she has used heat mapping tools to judge the effectiveness of specific pages on her site.
I always find doing marketing on social media a hit and miss experience, being vulnerable but also relating it back to my business. This week on the podcast, I got to talk to Shaina Longstreet, a Design Specialist with a passion for big dreams, strategic and consistent visuals and making connections. On a mission to empower female visionary female entrepreneurs grow profitable and sustainable businesses on autopilot with beautiful brands and Squarespace websites. She owns Your Ampersand Studio (https://www.yourampersandstudio.com)
This week on the podcast I got to interview Carolina Fowler of Lovegood Studio about the course she is taking from ideo.org about Human Centered Design.
Here are some of the things we talk about:
SEO for Health and Wellness
In this week’s episode, I talk to Jonathan Bentz of DOM (Direct Online Marketing) a Digital Marketing agency. We talk about the “digital circle of life” and how to balance your social post with your search (or blog) marketing.
During this episode, I talk about looking at your marketing efforts in two different ways: slow vs. Fast. Separating them in this way can help put you mind at rest in seeing what each type of marketing is doing for your business and not get too focused on the short term results you need.
In this episode, I walk through a couple easy tips you can do to improve the searchability of your book on Google.
I cringe when I hear the horror stories of business owners who didn’t have a plan for migrating their sites.
In this solo episode, I get into some backend things you can update on your Squarespace site to improve your SEO. This is a easy to follow tutorial that is dummy proof for anyone who wants to increase the organic visits coming to your site.
Getting results through SEO is my main focus for all my clients. Many of my clients come to me and are scared to do SEO because they come from a bad experience or have heard negative stories from others. This is what happened with Vanessa Berlin, one of my clients and during this interview we talk about how working with me changed the way she did SEO on her site and the results she got.
I can’t believe we are already on Season 4 of the podcast! It’s been an interesting ride creating a podcast and I’ve decided to really focus my podcast on my specialties, which are Search Engine Optimization (or SEO as it’s known) and Google Analytics services.
Mindset and Motivation
In this episode, I talk with Mara Glatzel about how women can advocate for their needs, creating a sustainable business in terms of energy (without the burnout), and how to set goals from a centered place. I also ask Mara what metrics she tracks that feel good in her own business.
In this episode, I go through a couple stories about why I think having more women in technology could change we perceive the world and some science to back it up.
In this interview, we talk about what it means to be a self-starter and finding your own unique way of showing up online. Chauncéa shares how she has built relationships in her own business, and some simple things you can do to build your own network as a blogger and influencer.
It is so exciting for me to get to interview my own mentors when it comes to online business and balancing that with the lifestyle you want. Courtney Johnston is one of those people for me. She run’s the Rule Breaker’s club, where she teaches women how to package and sell their brilliance.
Deciding what to invest in at certain times in my business has been crucial to the progress I’ve made. And when I heard about Erin Flynn’s (http://erinflynn.com) Mastermind this year, I knew I had to jump on the opportunity asap.
This week on the Digitally Overwhelmed podcast I got to interview author and popular keynote speaker, Mike Michalowicz. I had so much fun interviewing Mike because he has so much wisdom to share about running your small business finance (among other things).
In this episode of the Digitally Overwhelmed podcast, Cinthia Pacheco takes listeners behind the scenes of her SEO Season Society demo calls. She discusses the importance of understanding SEO challenges, the significance of meta descriptions, and the necessity of keyword research and content strategy.