How to sell Web Analytics services to my clients

In this conversation, I discuss the importance of web analytics, specifically Google Analytics, for small businesses. I provide tips on how to approach the conversation with clients, how to integrate web analytics into existing services, and how to communicate the results effectively. I emphasize the value of web analytics in showing clients the results and progress of their online presence. I also suggest different pricing strategies for offering web analytics as a service.


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Listen to full episode here:

What You'll Learn in This Episode:

  • Web analytics, such as Google Analytics, can change the conversation with clients and enhance the value of services.

  • Integrate web analytics into existing services by slowly introducing reports and data to clients.

  • Communicate web analytics in a way that is digestible and tied to clients' goals and interests.

  • Consider pricing web analytics as an add-on or including it as part of existing services.

  • Web analytics can be used to show clients the results and progress of their online presence.

Episode Timestamps

  • 00:00 Introduction and Reflection on Web Analytics

  • 02:01 The Power of Web Analytics in Changing the Conversation

  • 03:07 Integrating Web Analytics into Existing Services

  • 08:29 Communicating Web Analytics: Making it Digestible

  • 09:21 Pricing Strategies for Web Analytics as a Service

  • 10:54 Showing Results: The Value of Web Analytics

  • 13:04 Starting to Use Web Analytics with Clients

  • 14:27 Conclusion and Course Promotion


Website Links:

Full episode shownotes for this episode: https://digitalbloomiq.com/seo/selling-web-analytics

Get email updates on all podcast episodes (+ SEO tips, behind the scenes, and early bird offers) here: https://digitalbloomiq.com/email

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More information about the podcast and Digital Bloom IQ:

https://digitalbloomiq.com/podcast

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