Website Structure (and how it helps you rank)
In this episode, Cynthia Pacheco discusses the importance of website structure for ranking in Google. She explains that a cohesive and easy-to-follow structure is crucial for both humans and search engines to navigate and understand the content on a website. Cynthia emphasizes the significance of URL structure, categories and tags, and navigation in creating an ideal site structure. She provides steps for listeners to assess their current site structure, create an ideal structure, and plan a gradual migration. Cynthia also encourages experimentation and user testing to make informed decisions about website structure.
Other Episodes / Blogs You’ll Enjoy:
Why is my website traffic going down?: https://digitalbloomiq.com/seo/website-traffic-going-down
Listen to full episode here:
What You'll Learn in This Episode:
URL structure, categories, and tags help organize and categorize the content on a website.
Navigation plays a crucial role in guiding visitors through the website and highlighting important pages.
Assess your current site structure, create an ideal structure, and plan a gradual migration to improve your website's structure.
Experimentation and user testing can provide valuable insights into how people use and navigate your website.
Episode Timestamps:
00:00 Introduction to the Podcast
00:31 Episode 179: Website Structures and Ranking
02:53 Importance of Website Structure and SEO
06:12 Analogous House Analogy for Website Structure
07:37 The Impact of Poor Website Structure
11:51 The Role of Navigation in Website Structure
15:34 Creating an Ideal Site Structure
19:21 Optimizing Categories and Tags
22:26 Experimentation and User Testing
23:52 Conclusion and Call to Action
Website Links:
Full episode shownotes for this episode: https://digitalbloomiq.com/seo/website-structure
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In this conversation, Cinthia Pacheco and Jen Vasquez discuss various aspects of SEO, focusing on site migration, canonical issues, content management, and keyword optimization.