Creating new content vs. optimizing old

In this episode, I discuss the balance between creating new content and optimizing old content for SEO. I emphasize the importance of not solely focusing on new keywords and neglecting existing content that is already performing well. I provide tips on targeting new keywords strategically and optimizing old content by identifying high opportunity keywords and making improvements to the page. I also suggest integrating relevant keywords into old content that may not be relevant anymore. I highlight the importance of tracking and learning from the changes made to improve search rankings.



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What You'll Learn in This Episode:

  • Finding a balance between creating new content and optimizing old content is crucial for a successful SEO strategy.

  • Targeting new keywords strategically involves considering search volume, difficulty, and the potential for conversion.

  • Optimizing old content involves identifying high opportunity keywords and making improvements to the page to align with search intent.

  • Integrating relevant keywords into old content can help improve search rankings and make use of existing content.

  • Tracking and learning from the changes made to optimize old content is essential for ongoing SEO improvement.

Episode Timestamps

  • 00:00 Introduction and Overview

  • 03:22 The Obsession with Keywords

  • 09:06 Optimizing Old Content

  • 14:47 Targeting New Keywords through Old Content

  • 16:12 Focusing on Optimizing Old Content

  • 19:03 The Value of Optimizing Old Content


Website Links:

Full episode shownotes for this episode: https://digitalbloomiq.com/seo/optimizing-old-content-vs-creating-new-content

Get email updates on all podcast episodes (+ SEO tips, behind the scenes, and early bird offers) here: https://digitalbloomiq.com/email

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More information about the podcast and Digital Bloom IQ:

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