Creating new content vs. optimizing old
In this episode, I discuss the balance between creating new content and optimizing old content for SEO. I emphasize the importance of not solely focusing on new keywords and neglecting existing content that is already performing well. I provide tips on targeting new keywords strategically and optimizing old content by identifying high opportunity keywords and making improvements to the page. I also suggest integrating relevant keywords into old content that may not be relevant anymore. I highlight the importance of tracking and learning from the changes made to improve search rankings.
Other Episodes / Blogs You’ll Enjoy:
What are keywords? (encore) / ep280 https://digitalbloomiq.com/seo/what-are-keywords
How to find keywords for SEO (encore) / ep282 https://digitalbloomiq.com/seo/how-to-find-keywords-for-seo
BTS SEO Seasons Society Demo Call (April 2024) / ep283 https://digitalbloomiq.com/seo/demo-seo-call
Listen to full episode here:
What You'll Learn in This Episode:
Finding a balance between creating new content and optimizing old content is crucial for a successful SEO strategy.
Targeting new keywords strategically involves considering search volume, difficulty, and the potential for conversion.
Optimizing old content involves identifying high opportunity keywords and making improvements to the page to align with search intent.
Integrating relevant keywords into old content can help improve search rankings and make use of existing content.
Tracking and learning from the changes made to optimize old content is essential for ongoing SEO improvement.
Episode Timestamps
00:00 Introduction and Overview
03:22 The Obsession with Keywords
09:06 Optimizing Old Content
14:47 Targeting New Keywords through Old Content
16:12 Focusing on Optimizing Old Content
19:03 The Value of Optimizing Old Content
Website Links:
Full episode shownotes for this episode: https://digitalbloomiq.com/seo/optimizing-old-content-vs-creating-new-content
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OTHER EPISODES
Feeling awkward around your keywords is (surprise!) a totally normal experience! But don’t fret - in this podcast episode we walk through a few ways to get over this and continue to tap into keywords that have the potential to connect you with your ideal audience.