Finding Keywords for your Health and Wellness Business
Not sure what keywords you should be using for your Health and Wellness business? This post will tell you everything you need to know about researching and using the right keywords to attract your next paying clients to your site.
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Understanding your keywords is one important building block of doing SEO. But how do you know what your ideal people are searching? How can you make sure that your content includes these crucial words?
This blog post will give you a couple easy ways you can capture keywords and start using them in your website copy.
Ready to learn about keywords? Let’s get started!
1) Ask your ideal client
This one might sound obvious and like “Really, Cinthia? Is that allowed?” and I want to say yes! And actually starting a conversation with your client about their worries and needs is something I recommend doing on a more ongoing basis. This not only generates a meaningful connection that can lead to trust, but you also may end up booking in some clients because they start asking about your services.
Here are some easy ways to ask your client about what they are needing:
- Survey (SurveyMonkey or TypeForm are great)
- Email (sample email coming up below)
- Piece of paper in your waiting room (this can also be a small card or clipboard that you can easily hand out while people are waiting to be served).
In terms of emailing people, here is a easy template you can use:
I wanted to take a moment to say thank you for being part of my community. This means a lot to me and I thought we could get to know each other a bit better.
So if you have a minute, would you mind hitting reply on this email and answering a couple questions for me?
Here are the questions:
What are you biggest struggle with [what you help them with]?
What type of media (social, Google, etc.) to you use to research this problem?
What specific words/topics do you use to search about [what you help them with]?
Thank you so much! This information helps me serve you better. 💜
Even getting a couple replies from this type of email can be very insightful.
You can choose to add a little incentive to an email like this (maybe a small discount to their next visit or a free consultation in return.)
This first step of just asking your audience what they are looking for can be powerful on it’s own.
2) Google Search
One of the best (and easiest) place to search keywords is directly at the source: Google! That’s right!
Opening the browser and typing keywords on your service type, including location specific keywords (if that applies to your business) or a unique health issue you help with, can bring up popular keywords.
You can especially look at Google Suggest keywords as you start to type in the words at the top and then at the bottom, once you have entered your search, similar keywords combinations come up.
The best way to approach these keywords is to draw up a list of keyword phrases that you are interested in writing about AND that are related to your services. Once you have a couple, you can then choose one to get started in.
How do you know these keywords are good for your site? All the keywords that Google suggests in this area are popular searches that are getting traffic.
If you want to take it one step farther, you can take a look at the results for one of the keyword phrases and see what other sites come up. Try and target phrases that don’t have very large commercial sites on them (like mindbodygreen, goop, or webmed). Why? These sites are hard to compete against, especially if your site is just starting out.
3) Use Quora.com
Quora is a powerful community of questions and answers. There are millions of questions and you can find them organized in your specific expertise.
The best way to approach Quora is to first search your area of work. For example, if you are a therapist, you can search “Therapy” , “Psychologist” , and “Mental Health”. Then browse through the questions.
Similar to the Google search, collect the questions that intrigue you and who you can genuinely speak towards.
The coolest part about Quora is that you can also enter into conversation with that person and later share additional blog content you’ve written about the topic. This is a great way to attract new clients and help many people.
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Ok - so I have some keywords. Now what?
Next steps are to create some content on the keyword topics you chose. This can be some brand new content or adding to a previous blog post you have. You can add the keywords to the Title and Blog Post description to start attracting more of those searches.
That’s it! I hope this blog post helped you feel better about your keywords. Now it’s time to take action. Use the comment below to tell me which of these three ideas you will try TODAY and find some keywords. Get some accountability and support <3