AI for Human Creativity with Shelley Smith

In this conversation, Cinthia Pacheco and Shelly Tonkin-Smith discuss the use of AI in copywriting and content creation. They emphasize the importance of using AI as a tool to enhance and amplify human creativity, rather than replacing it. They provide tips for using AI effectively, such as preparing beforehand, injecting personality and refining the content, and experimenting with different angles and formats. They also highlight the need for human input and editing to ensure the content resonates with the audience. Overall, they encourage embracing AI as a valuable tool in the creative process.


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What You'll Learn in This Episode:

  • AI should be used as a tool to enhance and amplify human creativity, rather than replacing it.

  • Preparing beforehand and injecting personality into AI-generated content is crucial for making it resonate with the audience.

  • Experimentation and refining are key to using AI effectively in copywriting and content creation.

  • Human input and editing are necessary to ensure the content aligns with the brand voice and connects with the audience.

Episode Timestamps

  • 00:00 Introduction and Surprising Topic of AI

  • 06:19 Sensitivity to AI Content and Two Camps of People

  • 13:47 Preparing for AI Content Generation

  • 31:03 Using Templates and Combining AI with Human Knowledge

  • 37:28 Refining and Editing AI-Generated Content


More about Shelley:

Shelley Tonkin Smith is a seasoned copywriter and content writer with a passion for crafting engaging and authentic messaging. Specializing in serving online educators, her work spans across various industries including business coaching, software startups, healthcare, and beyond. With a knack for infusing personality into every piece, Shelley ensures that her clients’ voices shine through, avoiding the robotic tones often associated with AI-generated content.

https://shelleysmithcreative.com/ — for my agency-side copywriting and content strategy and content writing services

Get Sales Page Step-by-Step for 50% off with the code BLOOM https://learn.shelleysmithcreative.com/sales-page-step-by-step?coupon=BLOOM

Connect with me on LinkedIn — Shelley Tonkin Smith https://www.linkedin.com/in/shelley-tonkin-smith/

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