When you don't like your keywords

This is a common dilemma that comes up with a lot of my clients or students: they want to grow their blog traffic, but their keywords don’t really jive with them.

Hopefully this podcast episode helps give you some ideas on how to get over this.

Also, other resources you may find helpful:

• Motivating yourself to write for SEO

• 3 Blog post types that attract the best type of traffic

• Finding the right keywords for your business

Listen to this episode below:

You can also listen on:

• iTunes

• Google

• Spotify 

Like I’ve already mentioned, this is so so normal and it’s okay. Some keywords will feel more foreign than others and it’s all about the intention and how you approach the act of writing for SEO.

Also want to mention that the good news is that keywords are evolving and Google’s technology is getting better at capturing more complex questions (talked about this in my recent predictions episode here). 

If you are just getting started on your keyword journey and you want to learn more about researching and using the right keywords, check out my immersive keyword guide here. 

So how do you get over the fact that some keywords feel so robotic and alien to write about. 

Keyword tips for the keywords that don’t float your boat

• Not all your blog posts have to align with SEO keywords. Get honest with yourself around your website traffic goals in the next 6-months and how many blog posts you want to be specifically targeting keywords vs. whatever else you want to write about. The truth is sometimes you end up targeting keywords unintentionally by writing about what you know your audience needs. So instead of aiming for ALL your content to be aligned with keywords, create a more reasonable goal that you can work towards. For example, for every 3 blog posts I write, 1 of them is aligned with an SEO intentional keywords. 

• Build a content outline. This helps you step away from the weirdness of the keyword (if it’s feeling especially robotic) and instead see that the content that needs to be created is fairly straightforward. This is something we do with our clients and is a big part of the AIM service we provide. 

• Tap into the person who is searching for this and how you can help them. This helps you move away from your own discomfort with this keyword and instead see how valuable it is to help your audience, even if you aren’t fully feeling the keyword.

In conclusion writing for SEO is a practice and over time, it will get easier and flowier. Kind of like skiing ..at first it feels super uncomfortable and then you can’t see yourself doing it any other way.