Connecting KPIs to your SEO goals

Understanding how Search Marketing connects to your high-level business goals can change everything for you. Instead of doing SEO from a place of confusion, you can suddenly get a clear picture of how it connects with your bigger business vision, where you want to be in 6-months, 12-months, 24-months, and you can make sure you are hiring the right people or learning the right things to get there.

In this episode, we define:

  • What are some key performance indicators (or KPIs) for small businesses 

  • How to choose your own KPIs that make sense

  • Same easy examples to get inspired off of

Relevant Links

Listen to this episode here:

 

Here are some example KPIs we cover in this episode:

Example #1

  • KPI: Increase course sales by 50% 

  • Website: Increase traffic to sales page by 20% in the next quarter 

  • SEO goals: Improve ranking from page 2 to page 1 for content pages connected with course 

Example #2

  • KPI: Decrease cart abondonment on product offering by 20%

  • Website: Improve cart funnel completion with upsell by 10%

  • SEO goals: Drive 15% more traffic to relevant product pages where upsell is offered 

Example #3

  • KPI: Grow # of leads coming to business by 15% 

  • Website: Increase lead form completion by 30% in the next quarter

  • SEO goals: Lower bounce rate on top 10 landing pages by 5% (connected to lead form) 

I’m curious to hear about your own SEO goals - share them in the comments below!

More SEO resources:

CINTHIA PachecoComment