Connecting KPIs to your SEO goals
Understanding how Search Marketing connects to your high-level business goals can change everything for you. Instead of doing SEO from a place of confusion, you can suddenly get a clear picture of how it connects with your bigger business vision, where you want to be in 6-months, 12-months, 24-months, and you can make sure you are hiring the right people or learning the right things to get there.
In this episode, we define:
What are some key performance indicators (or KPIs) for small businesses
How to choose your own KPIs that make sense
Same easy examples to get inspired off of
Relevant Links
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Listen to this episode here:
Here are some example KPIs we cover in this episode:
Example #1
KPI: Increase course sales by 50%
Website: Increase traffic to sales page by 20% in the next quarter
SEO goals: Improve ranking from page 2 to page 1 for content pages connected with course
Example #2
KPI: Decrease cart abondonment on product offering by 20%
Website: Improve cart funnel completion with upsell by 10%
SEO goals: Drive 15% more traffic to relevant product pages where upsell is offered
Example #3
KPI: Grow # of leads coming to business by 15%
Website: Increase lead form completion by 30% in the next quarter
SEO goals: Lower bounce rate on top 10 landing pages by 5% (connected to lead form)
I’m curious to hear about your own SEO goals - share them in the comments below!
More SEO resources:
In this conversation, Cinthia Pacheco and Jen Vasquez discuss various aspects of SEO, focusing on site migration, canonical issues, content management, and keyword optimization.