How to measure SEO efforts
As a business owner, I’m sure you want to know the return on investment for all your marketing channels. Well, luckily, when it comes to SEO, it’s fairly easy to see results on your website and business.
In this episode we cover:
What tools you need to measure results
What metrics to consider
How to stay consistent with your measuring habits
If you are interested in this topic, here are a few other blog posts you may enjoy:
Listen to this podcast episode here:
Here are the high-level steps to measuring SEO efforts:
Step 1) Setup your tracking tools
Using free tools like Google Analytics and the Search Console is a powerful way to not just see metrics like visits and bounce rate, but also track micro-conversion on your website like:
Email Sign Ups
Opt-ins
Sales
If you haven’t set up Google Analytics on your website, here are two guides:
Once you have these setup, you’ll start tracking data and getting information about the visits going to your website from Google.
Step 2) Define which metrics are meaningful to you and your business
Next step is you want to make sure that you are identifying metrics that you can understand get behind.
Some vanity metrics might be:
Clicks
Impressions
Visits
Unique Visitors
Even more interesting are micro-conversions like the ones mentioned above that are specific to your business.
Learn how to setup goals (or conversion) on your Google Analytics with the below video:
Step 3) Define a process/rhythm over time
In order to stay consistent with your measuring habit over time, it’s important to make it as easy as possible for you and your team to keep track of this progress.
Creating a specific and simple step by step process is helpful. Here is an idea:
Open Google Analytics
Go to Acquisition > All Traffic > Channels and click on Organic Search
Note down Visitors and Visits.
Note Email Newsletter Signs up and Sales.
Reflect on what was launched recently that could contribute to these numbers.
This can be a starting point to analyzing your data more consistently.
On top of a process, you also need to decide on a rhythm for checking with your data. It can be:
Bi-weekly
Monthly
Quarterly
This really depends on the volume of content you are putting out there, as well as what you are selling and your marketing overall.
Found this post helpful? Let me know in the comments and what other parts of measuring SEO you want to learn about.
Other SEO blog posts to enjoy
In this conversation, Cinthia Pacheco and Jen Vasquez discuss various aspects of SEO, focusing on site migration, canonical issues, content management, and keyword optimization.