Product Marketing with Kera Health / ep 132
Welcome to another episode of the Digitally Overwhelmed podcast! I love talking to you about marketing and all things online business.
This week I have a special guest - Ali and Fay of Kera Health, a hair loss supplement brand. It is obvious they are very passionate about their product and in the episode we get into the back story of why they decided to create Kera Health.
During this episode we also talk about:
The first step of marketing any product (hint: make it amazing!)
Their three pillars of marketing
What makes a successful marketing campaign
How they use their data actively to make decisions in their business
Some of the tools they use to track their website visitors
The metrics they focus on to track success
How they analyze the user journey on their site
How to tackle skepticism in any health product
Smart experimentation
Listen to full episode here:
More about Kera Health:
At KeraHealth we believe that wellness & beauty comes from within. We believe in providing the body with the optimal ingredients to reinforce its own natural functions. This is why our mission is to develop nutraceutical supplements, that contain clinically tested, naturally sourced ingredients whose effects go beyond those of just treating a targeted beauty issue but also contain ingredients that actively benefit overall wellbeing, whilst providing anti-aging benefits.
https://kerahealth.com/
https://instagram.com/kerahealth
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