SEO Results + Learnings [2021] for Small Businesses in Health + Wellness

Every year, I love sharing the SEO learnings from working with my clients. My goal with these is to inspire you to take action with your own SEO and start getting your own results. 

In this episode we cover:

• Top learnings and actions from my clients

• Results gained from my clients

More SEO Results + Learnings learnings from Digital Bloom IQ:

• Client Results: https://digitalbloomiq.com/results 

• SEO Results + Learnings 2020: https://digitalbloomiq.com/seo/learnings-2020

• SEO Results + Learnings 2019: https://digitalbloomiq.com/seo-results-and-learnings-2019

Listen to this episode here:

Learnings from Chicago Counseling Center:

Building a consistent blogging practice, aligned with quality keywords that your team actually wants to write about. The reason I feel a lot of my clients aren’t very inspired by blogging at times is that they don’t know what to write and if it will actually be worth it. They also don’t know how to track the results of their efforts.

This is something we worked on closely with the Chicago Counseling Center as part of the AIM process more specifically:

• Choosing keywords that the team actually wanted to work on, as well as keywords that have the appropriate amount of traffic and level of difficulty.

• Providing content outlines based on the keywords so that they are easy to write and understand.

• 1:1 guidance with team members on formatting and SEO best practices. 

• Internal linking between blog posts and other website pages. 

These are a few of the biggest actions we took to improve search rankings on the website. Read more about the results of the Chicago Counseling Center here: https://digitalbloomiq.com/seo/taylor-newendorp

Learnings from Curated Wellness:

Curated Wellness launched their website this year and they wanted to make sure everything was as SEO friendly as possible. There were many things we worked on but the biggest areas of impact for us were these:

• Getting clear about the subtopics + long-tail keywords that are specific to their ideal client profile. At the beginning of the AIM process, we had an in-depth conversation about their Search Personas (more information about Search Personas here) and how they were using Google. This allowed us to really pinpoint keywords and content ideas that were aligned with their Search Personas (there were several by the end of the exercise). Doing this exercise initially feels time-consuming but it’s totally worth it as you are targeting the right keywords and building out your content strategy. 

• Having a backlinking and outreach strategy right from the beginning was another important step. We pitched news brands and reporters to generate quality backlinks back to the website. This helps speed up the ranking results since Google sees the brand as an authority on the topics relevant to them. This task is a bit of a numbers game but it’s so worth it in the long haul.

SEO Results on the Curated Wellness website:

Organic Search visitors spend the most time on the website:

It’s been so fun sharing these learnings and wins. If you are looking to get guidance on your own SEO strategy, schedule your SEO discovery call here: http://digitalbloomiq.com/discovery

More SEO Resources below