SEO Case Study with Jana O. Media
So excited to sharing with you this SEO case study with Jana O. Media.
In this episode and blog post I cover exactly what we worked on in terms of SEO and what results Jana has gotten.
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Here is the high level view of Janaomedia.com traffic journey starting Sep 2020 to Feb 2022:
In the last 6-months, clicks on the website have grown by 135% and impressions have grown by 100%.
In Google Analytics, we see a nice growth in SEO traffic, from the time we worked together until now, with 89% growth in visitors to the website comparing the last 6-months of website traffic.
Organic Search (or SEO) is how the website gets the majority of it’s visitors - over 40% !
We’ve gone through various iterations of SEO work, including the SEO Strategy Intensive, Keywords Strategy Call, and SEO retainer.
Jana is one of the few clients I worked with that really loves looking at keywords, is curious and eager about doing the keyword research herself, and also creates high value content (which is amazing for SEO). When we started, she was creating incredible content but there was no awareness or intention around SEO
Like with many of my clients, when it comes to using keywords was a bit of a negotiation and that’s okay…along the way Jana gained more confidence and trust that the SEO would work for her..and it has!!
A lot of the focus of our work was also looking at existing content and revamping it for SEO.
Key Insights
Nothing beats good quality content creation. This is truly powerful.
Just having awareness around keywords and tracking progress month per month can make a difference. Jana has come a long way with looking at her keywords and understanding where the progress is happening. This has also empowered her to continue to research her own keywords.
Targeting new keywords isn’t always necessary but you have to be willing to make changes to existing content and keywords, pivoting the content drastically in some cases.
Good SEO Strategy from the beginning really lasts over time - she hasn’t been as focused on this and her traffic continues to grow exponentially
Learn more about Jana and her Pinterest business here: https://janaomedia.com/
Ready to start your own SEO journey? Check out the DBIQ done for your services here.
In this encore episode, Cinthia discusses the foundational topic of keywords in SEO. She explains that keywords are words or phrases that people search for to find content on the internet.