What is internal linking?
A big part of having a website is making sure the overall structure is set up in a logical way that visitors and Google can understand.
Internal linking is part of that since it links together similar or pages that have a relationship.
Let’s say you have several blog posts that talk about panic attacks on your blog. Linking them together is a way to show Google that these pages have a relationship. It also is helpful to the visitor who wants to learn more from you.
Some internal links are automated (like category pages) and others need to more intentional, like if you have an eCommerce store and a blog area of your website that could potentially be completely isolated from each other if you don’t do internal linking. This isn’t ideal since you don’t want an area of your website to be completely cut off from another area of your website (unless there is a good reason for that).
Here are some action steps to consider when it comes to internal linking:
Start with your Home Page and About Page: are you making it easy for people to get a taste of your content via your blog or podcast?
Review your Category + Tag strategy (there is a whole lesson about this in the Homegrown Traffic SEO course).
Review your internal linking routine and how often you will make it a habit of going back to add internal links on an ongoing basis.
Want to learn more about internal linking and growing your website traffic? Check out the Homegrown Traffic SEO Course here: https://courses.digitalbloomiq.com/homegrown-traffic-seo-course
In this encore episode, Cinthia discusses the foundational topic of keywords in SEO. She explains that keywords are words or phrases that people search for to find content on the internet.