SEO for Google or humans?
Love love love this question! It’s a bit of a trick question to be honest and maybe some of you can already guess the answer.
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So here is what some of you may have guessed: Search Marketing is about being aware of both Google and the visitors coming to your website.
This is because website are made of code and Google is the one crawling that code and serving it in the search results. The final product is an experience called a website that other humans come and hang out on.
There are many things we can do to make it easier for Google to understand what our website is about, like schema markup, and having a sitemap, among many other things.
For the humans, having a beautiful website experience that they find valuable and engaging is what is most important.
If you aren’t sure if what you need to be focusing on next in your Search Marketing, consider getting a standalone SEO audit. This will allow you to get the clarity of what areas of your SEO will get you the most traction and have a clear action step for the next few months. Click here for more information on the standalone SEO audit.
In this conversation, Cinthia Pacheco and Jen Vasquez discuss various aspects of SEO, focusing on site migration, canonical issues, content management, and keyword optimization.