Expertise, Authoritativeness, Trustworthiness (or EAT)
I did a podcast episode two years ago (time flies!) where me and a colleague compared Social Media and SEO marketing side by side. One of the topics that were discussed was how the timing of SEO is fascinating.
First, someone searches something that is troubling them.
Then, they find your site and ta-da! Their question is answered.
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No other marketing platform is as perfect on timing as SEO is.
In many ways, SEO gets undervalued but I know from the results clients have gotten, that doing intentional and purposeful SEO is super powerful. That is why I invented AIM: not only is SEO not painful, it is also a fun and creative process that grows your business sustainably.
Here are some other timing questions you might have about AIM + the SEO process:
What is the timeframe of this service?
The first assessment takes at least a month. Then the implementation takes two to three months: this depends on how fast you and your team work. After that, we have 6 months of Monitoring Keyword Progress and continuing to make small tweaks to the site. The AIM process is 10-months in total.
How many hours will I need to set aside time for this (I’m a busy person!)?
The Implement Phase (happen between Month 2 and 3) are the most intensive: you will need around 3 - 5 hours a week to interact with me, answering questions and understanding your keywords. You might also need to create new copy, depending on what I see in the assessment. After that, it is on my team to setup keywords and make the changes to your site. After the third month, you will need about 2 hours per month to review any updates I send you and make suggested changes to the site.
How long does it take to see results from doing SEO?
This really depends on the site, how much traffic you’ve been pulling in up until now and how many changes you make. Since this is an advanced hands on service on a site that has been pulling in traffic for several years, you may start to see results after a couple of months but for most client it takes at least 6 months to see traffic growth. That is also why I’ve decided that this service works best within a 10-month process. The last 6 months of AIM you receive a keyword progress reports, where we are learning from the keywords and tweaking as the traffic fluctuates is part of SEO and what I help you with.
I’m not ready to work with your immediately; can I book you ahead of time at this price?
Yes - since there are limited clients I work per year, booking ahead is an option. You can lock into this price now by leaving a deposit and we will get started on your schedule month.
New Podcast episode - Expertise, Authoritativeness, and Trustworthiness
I love talking to you about more advanced ranking factors like EAT or Expertise, Authoritativeness, and Trustworthiness.
This is especially relevant to Health and Wellness businesses since it could really change your results with Google.
In this episode I cover:
👉 What is EAT exactly?
👉 How to take action exactly
👉 Why this impacts your business in more ways than SEO
Also make sure to check out the full website ranking guide for small businesses and startups here: https://digitalbloomiq.com/improve-google-ranking
In this episode, Cinthia discusses how to pick the right keywords for your online business. No previous tech knowledge is required to understand this and start taking on your SEO today.