GA Universal Data migration with Erika Austin
In this conversation, Cinthia and Erica discuss the retirement of Universal Analytics in July 2024 and the transition to GA4. They explore the importance of backing up data and provide options for saving Universal Analytics data, including using tools like BigQuery and third-party solutions. They also discuss baseline reports that should be downloaded and offer recommendations for choosing a data backup solution.
Related episodes to check-out:
Using ChatGPT for SEO with Erika Austin - https://digitalbloomiq.com/pod/erika-austin
Do you need to learn Google Analytics as a small business owner? - https://digitalbloomiq.com/seo/google-analytics-small-businesses
Should I migrate to the new version of Google Analytics (GA4)? - https://digitalbloomiq.com/seo/migration-ga4
What You'll Learn in This Episode:
Universal Analytics is being retired, and users need to transition to GA4.
It is important to back up Universal Analytics data to ensure it can be referenced in the future.
Options for saving Universal Analytics data include using tools like BigQuery and third-party solutions.
Baseline reports that should be downloaded include traffic, conversions, and revenue data.
Listen to episode here
Episode Timestamps
00:00 Introduction and Background
00:57 The Retirement of Universal Analytics
03:52 Data Retention in GA4
05:44 Options for Saving Universal Analytics Data
06:12 Importance of Having a Data Backup Process
07:10 Data Retention Settings for Google Analytics 360
08:04 Exporting Universal Analytics Data
09:29 Baseline Reports to Download
20:46 Third-Party Tools for Data Backup and Visualization
26:35 Considerations for Choosing a Data Backup Solution
28:04 Final Thoughts and Recommendations
Resources Mentioned:
BigQuery: https://cloud.google.com/bigquery
AnalyticsCanves: https://analyticscanvas.com/
Looker Studio: https://lookerstudio.google.com/
More about Erika Austin:
I am a Digital Marketing Consultant specializing in SEO, Analytics and Advertising. I primarily work with marketers and agencies to improve, prove or scale their marketing efforts to their maximum potential with data-driven insights and emerging technologies.
Website Links:
Get email updates on all podcast episodes (+ SEO tips, behind the scenes, and early bird offers) here: https://digitalbloomiq.com/email
90 Day SEO Plan: Your Dream Clients Booking You Overnight! Free webinar training here: https://digitalbloomiq.com/90dayseoplan
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