Why have a website in 2021?
When most people hear Search Marketing, they think code, and secret technical “tricks” that will get you on page 1 of Google.
I think about how we can honestly change the world by answering people’s questions through Google.
Have you ever considered why people search what they search before coming on their website?
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There are four reasons why someone might search something on Google:
Navigational - they are looking for a specific website/tool. Eg. facebook, calculator, etc
Transactional - they are wanting to buy something and want the fastest option to buy now. Eg. Macbook pro sale, Nespresso capsules pack, etc.
Informational - they are trying to get specific information about a topic. Eg. Michael Jordan age, how to unstick bubble gum from hair
Commercial Investigation - they are wanting to make a purchase and are doing some research about what the best options are available. Eg. best dry shampoo, Mailchimp vs. Convertkit
In most cases, our sites hit all these searches in one way or another but it’s important to identify which one of these types of search intents are going to attract more leads and sales to your site.
This is a bit of a rhetorical question but I felt called to speak about this. Listen to hear my thoughts on why I believe websites can be a powerful force for your business in 2021 and other ways I like to approach SEO.
What feelings do you have toward your website today? Curious to know.
Let’s talk tips for using Google Analytics 4 effectively with clients.