How long should my blog post be?

This is such a great question and I know for a lot of you, you are really wanting to understand how this impacts your potential to rank.

I also feel like this is often a barrier because focusing on word length can limit our creativity in a way. How often do we obsess about the length of a email newsletter or social post?

If you like this topic, here are other’s you’ll also enjoy:

• Planning a year of SEO - www.digitalbloomiq.com/seo/yearly-seo-plan

• How are health searches different from other types of searches - https://digitalbloomiq.com/seo/how-are-health-searches-different-from-other-types-of-searches

• What is internal linking? https://digitalbloomiq.com/seo/internal-linking

Listen to episode here:

Podcast Shownotes:

• Cinthia discussed the question of how long a blog post should be for SEO purposes. She emphasized that the focus should be on providing valuable content rather than a specific word count, as Google's algorithm prioritizes value over length. 

• She discusses the success of both short and long blog posts in SEO. (30 seconds)

• She found a blog post on the site that was over 3000 words long, discussing nine different tools in detail, suggesting that building a similar post could be simpler than expected. (5:52)

• Cinthia discussed a small to medium-sized business website that ranked on page two of Google search results for the keyword "best essential oils for anxiety and stress." The website had around 700 words and provided value to its audience, showcasing that even small businesses can achieve visibility and attract visitors with well-crafted content. -(8:10)

• Cinthia discussed came across a website called choosingtherapy.com, which seemed to be a small to medium-sized business offering therapy services. She also mentioned a blog post with 3000 words that ranked well among other high-competition websites in the health industry. - (12:00)

• Cinthia discussed the strategy of creating long blog posts in phases, starting with an outline and gradually publishing sections of the content. This approach allows for continuous improvement and optimization of the blog post over time, leading to better SEO results. - (13:12)

• Cinthia discussed her membership space that she had been creating for the past few years, combining it with her SEO course to provide a community with support and a shared methodology. She also mentioned a special bonus for those who choose the yearly membership option, and invited listeners to join her community to grow their businesses and attract more traffic. - (18:23)

More information about the SEO Seasons Society here: https://courses.digitalbloomiq.com/seo-seasons-society

• Full Transcript Available here:

  1:25 - Cinthia Pacheco (Cinthia Pacheco)

  Hello, my friends. Welcome to another Digitally Overwhelmed podcast episode. Super excited to have you here. Hello, my friends. Welcome to another Digilie Overwhelmed podcast episode. I'm Cinthia your host, and we help female founders and health and wellness brands get found in Google and heal the world. And today's topic is really not well, might be a little controversial to some of you. It's funny because I don't really believe that. There are any controversial topics in SEO, but this is something I get asked many times, and I just had to record an episode on it because I felt like it would help a lot of you take action on your SEO and start to approach it from a really different place. And so it's a great question. So how long should my blog post be? Like how many words and the perception in many cases is that it has to be super long, right? And I'm going to be sharing a little bit of data behind this, like some examples, just to look in the real world, how does this look like? Like what are the blogs that are getting ranked on page one that are small to medium sized businesses? not talking about huge websites here. We're talking small to medium sized business. I also feel like focusing on this word length, like before we get into it. This focus and obsession can really limit creativity, right? Because most of us when we have something we really want to say or we really feel called to share in our industry, we don't think about, oh, how long is this going to be, right? We're not like, oh, is this going to be at least 2000 words? Because then I shouldn't even write it. And that's what I feel like a lot of people approach their SEO with. They're already kind of, you know, focusing on this number. And so this is the answer. Like Google doesn't count words on your page. Like there's nothing in the algorithm. Well, I don't know exactly what's in the algorithm because no one does. But they've said like the focus isn't on how many words is on the page. It's on the value. So if you can create a valuable post and in some cases visitors might want less information or more concise information, then That will probably do better with your rankings. And I just find it funny because in other types of marketing, we don't focus on this. when you write your email newsletter, are you worried that it's going to be too long or too short? Probably not. I'm assuming most of you don't. Even with something like Instagram or social media, yes, we do have actually a character limit on these platforms. So maybe you do want to write more or you feel limited or you do like a part two in the comments or whatever. But I just don't feel like this is the best approach. What is a good approach is again, thinking about the value. How am I going to help someone? How am I going to be valuable to someone with my content? And then I can look at, okay, if I want to make this blog post longer, what makes it more valuable? And in some cases, it's not always about adding more because we should. It's about reorganizing. It's about swapping out content. so the focus really needs to be on value. And that's what I say to a lot of people. And in my personal SEO experience, I've seen a 500 word blog post rank on page one of Google from a small to medium sized website.

  HIGHLIGHT: Cinthia discusses the success of both short and long blog posts in SEO. - WATCH: https://fathom.video/share/QgscjskyXyMEHbsbNmxsn--oVAxsB69L?timestamp=312.08

  I've also seen bigger blog posts rank really well. And so I wanted to show you guys a little bit some examples to inspire you to not shy away from writing for your SEO just because you're not writing like a 3000 word blog post.

  And we're going to talk about that also at the end. Like, if you do want to write that blog post, how does that happen for you specifically in your business?

  All right, so we're going to go through some examples. So the first one is that I'm sharing my screen for the video version of this episode.

  SCREEN SHARING: Cinthia started screen sharing - WATCH: https://fathom.video/share/QgscjskyXyMEHbsbNmxsn--oVAxsB69L?timestamp=350.984249 But if you're listening to the audio, don't worry, I'm going to explain everything. So this, I looked for this. This term, best business automation tools. So this was to me an interesting term. I'm going to go through a couple different examples. And so this was the search. So again, this is kind of what I recommend as part of the keyword research process is like looking at what's happening right now in the search results. Like are there paid ads? What are the bigger players, right? As a small, medium sized business, we want to know what we're looking at. And I found this site, Alex Burkett.com. And I felt like this is a good example because this is a kind of smaller site. It looks like he's kind of like a coach, agency founder, consultant. And it looks like he has quite a lot going on, even though the site's. But I love this example because the site is so simple, so clean. To build this site. And so I looked at this, this blog post. It's incredible. This blog post. And so this blog post is actually over 3000 words. If I'm, if I'm not mistaken. And I use this A Hrefs tool. Yeah, it's around 3000. I actually did pop all these blog posts into Google Doc because I felt like this tool wasn't always accurate. But you can see he goes through nine different tools. He like, you know, he gets, he gets into some detail. So this is a great example of like a long blog post. And again, we're going to talk about in a bit what it looks like to build something like this, like, could it be maybe simpler than you're thinking. All right, the next example is a little bit more of a health and wellness example because I know while we specialize in helping health and wellness businesses. And so I wanted to give a little bit more of a health and wellness example for those of you who are running health and wellness businesses.

  SCREEN SHARING: Cinthia started screen sharing - WATCH: https://fathom.video/share/QgscjskyXyMEHbsbNmxsn--oVAxsB69L?timestamp=484.606503 So I think this is the one you should be able to see it now. All right, so I searched this one best essential oils or anxiety and stress. And again, I love this. And in this search, I actually got the continuous scroll. So this website was not on page one. I would say it was more on page two. And it was this one Sarah Cooper co co co UK. So this is a small small to medium sized business. We can see lovely Sarah Cooper there. And again, I love this example because this is a this is a small business, right? And she's on page two. She's like, she's, she's ranking against health line. See it. Like glamour.com. Like these are huge sites. And this one I did pop into Google was around 700 words. 700 words. Could we write 700 words today and get some nice visits, right? So this is another great example. And again, if we go through, we can see it's really easy to reach. It's got lovely images. Like this isn't crazy hard to create. I mean, of course, as an expert, it's not hard, right? So remember, we're providing value. We know exactly what we need to say to our audience. But this is on page two. Now, I don't know how she's monetizing this, right? That's a whole other conversation, but 700 words. Great, great example. And then the last example I want to show is also somewhat health and wellness related. just going to pull it up here. The recording has stopped. Hey, Crystal. Good. Yeah, I'm in the middle of recording, and I had to pause. But no, I was focused. Yeah, no, no. I was focused. I'm going to start you. Yeah, good session. How about you? Yeah, likewise. All right.

  SCREEN SHARING: Cinthia started screen sharing - WATCH: https://fathom.video/share/QgscjskyXyMEHbsbNmxsn--oVAxsB69L?timestamp=696.591752 We'll have a great rest of your day. Bye. Bye. Communication tips for talking with my partner. And again, this is such a good term. And I found this choosingtherapy.com. And so I open this up and I see that this is run. looks like tube therapists. This is incredibly SEO-friendly because it's got all these terms. didn't check if they have a team or not, but this felt like a small to medium-sized business to me. Although there could be other therapists here happening. And this blog post I popped it into Google Doc again and is 3000 words. So if we look at an average, and again, this one is, you know, it's ranking with Forbes, with Tony Robbins.com. For those of you who aren't, are just listening. And it's a high-competing, high to medium-competing and health line. Keyword. So the reason I share all those examples is that if we look at an average and maybe if you look at common SEO advice, people be like, write as much as you can. And yes, maybe in most cases our visitors are looking for content that is longer because of the more information we can give them the more useful it is. However, that's not always the case. And when we're creating this content, I want you to start with the intention of helping people versus creating a 3000 word blog post. So if you do want to create that long blog post, how do you do that from a place of true value? And to me, what's worked really well with my students and my clients is working in phases. hear me out. You're going to get a little bit of the behind the scenes of how we work here. So if you think about, you know, you sit down to write a blog post, maybe initially, I know that's There's some exceptions like some people are incredible at pumping out 3000 words and one go. But for most of us, it's hard to sit and we've got short attention spans. We're used to writing for maybe other platforms that require just shorter snippets. And so what I recommend is to write an outline first of all, create an outline because that's going to give you the bigger picture of what you want to do. And from that, you can write as far as you get. You can write a chunk of that outline. You can write sections. But just write a section, write at least maybe 500, 600, 700 words or whatever you get to. I'm using myself as an example because I usually have 500, 600 words. usually take half an hour and that's like, that's enough for me for then. So you can play with that. And then go ahead and just publish that content. know it sounds. Saint maybe some of you are like, what do you mean, publish it? It's not done. Publish what you have. You can still write a conclusion to kind of round it off at the bottom. You don't have to, you know, fake other parts, right? But the point is to start ranking and Google have that content out there and that's going to inspire you to keep going. And so then you can write another 500 words the next day. And maybe in a week you have a 3000 word blog post. But that wasn't something you're forcing yourself from the beginning. And it's not something that you're going to keep putting off. And you can do this over time, right? So you can have like that initial draft of maybe a thousand words in a week. And then when you see that that blog post is doing well, you can add to it. So that example that I showed you of automation tools, he probably didn't launch that with nine different tools. He probably launched it with like three. then over time he added to it. Or maybe new tools came out and he kept updating. And this is the difference with SEO is that we get to go back and improve our content. And this is something I teach in my course and my everything we do, the membership in our done for you services. We teach how to go back and optimize improved content that's already doing well. And I know for a lot of you, it's just like a whole other way of thinking about things because we're just kind of trained to pump out new, new, new content. And that's not how SEO works. I've actually seen much better results at like focusing at what's working. And improving that. Maybe you have a blog post that's actually on page two of Google and adding some fresh content or optimizing or, you know, adding some SEO best practices basically can get that to page one. I have a SEO for health and wellness sites. Or I think I have another one that's like how to create a health and wellness blog. And it's a pretty long blog post. I have that. It says like 2021. It's like outdated. I can go back and update that, freshen up some of the content, update the numbers obviously, and maybe add some some images, maybe add an infographic, you know, freshen it up. And that blog post could probably go back up to page one. So that's what I'm talking about. And with the length again, I really, if you're crippled by this idea of writing 3000 words, then don't start with 500 words. You might rank. If it's helpful, it will start getting traction, I promise you. And the point is to just get into that habit, get into that routine of writing for your site and looking at this area of your of your business, of your marketing. All right, my friends, well, I hope that that was helpful. I hope that some of you feel unblocked and unstuck with And if you are looking for accountability and a community of other entrepreneurs and small businesses who are doing their own SEO, they're seeing those results and they're just being consistent in their own way, whatever that means for you right because the consistency can be different for each business. We have reopened the SEO season society. I'm so excited. This has been a membership space that I've been kind of creating over the last three to four years. I'm not joking. I initially created it. I think in 2019. I was just, I didn't know how to create a membership space, right? so many things have happened in my business. And then I closed it and then I reopened it, I think in 2021. And at that point, I had envisioned it actually being a bit of a done for you service as well. And now we've reopened it and the funny, the funny, whatever, the part that just feels so crazy is that I decided to do I decided to combine it with my SEO course. So when you join the membership, you automatically get access to the SEO course. And so that just creates this incredible combo for you to not only have community accountability, support, right? I'm in there every day. There's other SEOs and other service providers in there every day. And you have this methodology that's taught through the course. And we're all speaking in that same language. So if you want to get more information, you can go to courses.digitalblumik.com. And it will come up there as one of the options. I have a few different courses and trainings available. And we actually have in the month of July, a special bonus. If you decide to go for the yearly membership option, and that's an audit with me, an audit call that you can use at any time. So I can't wait to see you in there. I'm just, it's just such a great Great community. Everybody is so nice and supportive. And we're here to grow our businesses, track more of that traffic. All right, I will catch you on the next episode. See you soon. Bye. The recording has stopped.

  Hello, my friend. Bye. So this one is... Sit back relax and enjoy the show. Hello my friends, welcome to another digitally overwhelmed podcast episode. I'm Cinthia your host, with that traffic. Alright, I will catch you on the next episode. See you soon. Bye. you Yeah, so this one. To attract more about traffic. All right, I will catch you on the next episode. See you soon. Bye. Hey, Cinthia here.

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