Creating an umbrella brand with Melissa Burkheimer
Welcome to the Digitally Overwhelmed podcast! In this episode, we dive into creating an umbrella brand for small to medium-sized businesses. Our guest, Melissa Burkheimer, a branding expert with years of experience, shares her insights and tips on building a successful umbrella brand encompassing multiple business ventures.
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Listen to today’s episode here:
Episode Highlights:
Introduction to Melissa Burkmeiher and her expertise in branding.
Defining an umbrella brand and its benefits for small to medium-sized businesses.
Exploring the key considerations when creating an umbrella brand.
Understanding the importance of brand consistency across multiple ventures.
Strategies for developing a cohesive brand identity under an umbrella brand.
Discussing successful case studies and real-life examples of umbrella brands.
Addressing common challenges and pitfalls in creating an umbrella brand.
Key takeaways and actionable steps for listeners to start building their own umbrella brand.
Melissa’s Bio:
Melissa Burkheimer, CEO + Conversion Design Director of Melissa Burkheimer Studios and Host of The Design Business Show. Her company designs brands and creates buzz building strategies for product launches.
https://www.instagram.com/melissaburkheimer/
https://www.linkedin.com/in/melissakhodaiburkheimer/
https://thedesignbusinessshow.com
Resources and Links:
90 day SEO Plan: https://digitalbloomiq.com/90dayseoplan
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