Data Date - April 2020
Welcome to my first ever Data Date of the year! I’ve decided that one of the best ways to inspire others is to lead by example and make a change first in your life.
I’ve been getting cozy cozy with my Google Analytics and Search Console data for a while and of course, I teach more in-depth all about using Google Analytics but today I wanted to bring you behind the scenes in how I get useful information from my Google Analytics in a way that allows me to plan my marketing and feel creative. Not to mention, integrating this information can feel fun!
Watch my April 2020 Data Date below:
Reports I looked at:
Acquisition > All Traffic > All Channels report
Behavior > Site Content > All Pages
Behavior > Site Content > Landing Pages
Search Console > Performance Report
Top Insights I pulled from looking through my data:
The Wellness Keywords blog post is doing well but the Bounce Rate is over 90% so I want to review this blog post and see where I can make improvements.
Revisit Squarespace Google Analytics post as well since it is getting several clicks per month and could use some improvement.
I identified two new keyword topics that I want to write about in the next weeks.
I’d love for you to share if your own Data Date insights below in the comments. Watch out for the next one coming up in May!
