Instagram SEO with Molly Cahill
In the podcast episode Molly and I talk about Instagram SEO. We dive into hashtags, how to focus on quality conversation and optimization of usernames, names, bios, and location. We also talk about customer journey convo, and how to understand your Instagram metrics.
If you like this conversation, here are a few other recommended podcasts:
Burn out free Podcasting with Nikita Williams: www.digitalbloomiq.com/pod/nikita-williams
Influencer Marketing with Dan Staub: www.digitalbloomiq.com/pod/dan-staub
How are health searches different from other types of searches: https://digitalbloomiq.com/seo/how-are-health-searches-different-from-other-types-of-searches
Listen to Episode 277 here:
Episode Shownotes:
Hashtags are still important for Instagram SEO. They help categorize content.
Focus on quality engagements and conversions rather than vanity metrics like followers.
Don't judge performance on one post or metric. Look at the full picture over time.
Optimize username, name, and bio for search.
Name field can include branding keywords like "Health Coach for Busy Moms".
Location helps you show up for local searches.
Create a content ecosystem with different types of content for each stage of the customer journey
Molly’s Bio:
Molly Cahill is an Instagram and email marketing strategist and agency owner for health and wellness practitioners. Trusted by over 300 chiropractors, health & life coaches, and functional medicine doctors to grow their businesses, her unique view on social media marketing aims to reduce overwhelm and create a sustainable, holistic approach.
Links:
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