Pivoting your business energetically with Cassandra Caruso

This is an incredible conversation with Cassandra Caruso, Designer and Intuitive Brand Mentor at Wild Dreams Co.

Together we explore the energetic aspect of branding, discussing how to reconnect with the original brand vision and pivoting courageously to make a greater impact. We also touch on the significance of incorporating storytelling and following excitement in work while giving yourself time and space to tap into intuition for business success. So good! Can't wait for you to listen.

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Listen to full episode below:

Episode Shownotes:

• The evolution of a brand and the fear of being bold is a whole thing. We get into the importance of starting the evolution internally and taking small steps towards being courageous in showing up, which can lead to a greater impact. -(minute 8:52)

• We discuss the importance of incorporating storytelling into content and pivoting services based on your new passions and client needs. We share their experiences of expanding our offers while staying true to their core and embodying their passions. (minute 18:53) 

• It is important to follow your excitement and joy in work, trust yourself, and have faith in the journey. It can be dangerous sometimes to force things and giving yourself time and space to tap into intuition is everything. (minute 28:26)

• I share my own progress with restructuring my team and gaining clarity on my business goals as I grow the agency. It has been such a transformational process! (minute 37:38)

• We both wrap up the episode feeling clear and excited about making bold moves and organizing the team. (minute 46:56)

Cassandra’s Bio + Links:

Cassandra is the Visionary CEO, Designer, and Intuitive Brand Mentor behind Wild Dreams Co.  She runs a multi-passionate creative studio, and finds her true passion in fully leading from her intuition to create iconic elevated brands. Her mission is to co-create a wildly successful brand, deeply rooted in desire and aligned with her clients' values and vision.

She believes that a brand is the fusion of your iconic self-expression and unique gifts, seamlessly integrated with a captivating visual online presence. Through her intuitive guidance, she helps her clients discover and unleash their brand's potential, enabling them to make a lasting impact on a global scale and elevate the collective.

When she's not immersed in her work behind the computer, She can be found having living room dance parties with her 3 wild boys, cozying up on the couch to watch movies, or passionately cooking her heart out. Her vibrant personal life fuels her creativity and adds an extra touch of joy to her brand-building journey.

If you'd like to work 1:1 on a brand and website. They can head straight over to my website, www.wilddreams.co for everything branding, creative direction, brand energetics, website design, social media strategy and more! 

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