Avoiding your Google Analytics like the plague?

 

What if instead, you could use it as a strategic and conscious way to run your marketing and content experiments in your business?

 

What if you could:

  • Understand what marketing and content are bringing your leads and sales?

  • Have a clear picture of how to repeat success from your past campaigns and marketing strategies?

  • Use Google Analytics more strategically with your team without feeling like it’s torture?



Introducing…

 

This is an exciting time in your business. Things are booming and blooming. Your team is helping you, and it feels amazing to be at this growth and expansion stage. Your offers are selling and you are reaching more of your ideal audience. 


Even though things are growing and you are seeing the results, you still aren’t sure about …

Which parts of your marketing should you be spending most of your time on?

Is it your Google ads? Or your Instagram account? Or maybe it’s all those YouTube videos that you’ve recently published?

 

As you plan out your marketing and content month after month, quarter after quarter, things are selling but sometimes you aren’t quite sure why. It seems a bit mysterious and flukey.  Which of your marketing channels are working and are generating the most ROI? You aren’t sure. 


You want this next season of business to be about focusing on what is working on cutting out the rest of the fluff. 

You know that being confident and sticking with what marketing is working in your business will let go of the stress around the time-consuming marketing areas that aren’t giving you the ROI you want. 


Looking back, you may reflect on why you haven’t used Google Analytics very much in your business. It may be because:

  • It feels too complicated. All those numbers and reports. It is a big soup of information you don’t have time to understand or decipher.

  • You don’t have time to learn Google Analytics or train your team to learn it.

  • Get the most bang for your buck from the beginning. There are so many reports and things to look at. What should you be focusing on first to make it useful to the business decisions relevant to you today?

  • It is hard to understand the big picture across all your marketing (social, SEO, email) and the attribution to sales. Which marketing and content pieces play a meaningful role in leads and sales? 

  • Your team is just as mystified by it as well. Maybe you’ve had a few team members try and conquer the mastery of GA4, but it keeps getting pushed to the wayside, with more pressing matters coming up in your business.

You understand that Google Analytics is a smart and strategic tool for you to be using but it’s just too overwhelming to onboard at this point.


What if you could easily integrate Google Analytics into your current processes without having to take your focus off what you are already doing in your business?



And if you could also use it as a way to run strategic marketing experiments that would give you answers to these questions:

  • Which marketing channel brought in the most traffic and high quality leads?

  • Which marketing channel did the client ends up buying from?

  • What content pieces seems to tilt the scales and encourate the client to buy? 

If you are really wanting to understand what marketing and content is going to help you get to your next business goals faster, then you need the Blooming Metrics service.

 

This is your way to train your team to use Google Analytics strategically and run real marketing and content experiments that give you some clear answers and results to continue building success in your business.

What’s included:

  • Three marketing experiments over three months using Google Analytics conversion tracking 

  • One call at the beginning of the month to set the intentions behind the experiment and what you want to learn

  • One call at the end of the month to review experiment results and learning

  • All Google Analytics setup and customization 

  • Voxer/Email support between calls to answer any questions that come around reporting and Google Analytics.

  • Bonus! LookerStudio dashboard that you can check in with whenever you want to take a sneak peek at your results 

Investment: One payment of $2222 Or three payments of $777

 

Who this service is for

  • You have an online course that you are looking to sell. 

  • You have a low-cost digital product that you need to sell at a volume.

  • You are running an online membership.

  • You have live/evergreen launches where you are testing many different marketing areas.

  • You are trying to grow your email list.

  • You want to offboard Google Analytics to your team.

Who this service isn’t for

  • You are just starting your business and don’t have a clear business plan.

  • You have no idea who your ideal audience is.

  • You are getting started with your content and marketing strategy and it isn’t fully launched at this point.

  • You have a high ticket offer to sell to only a few people.

 

Focusing on the areas of your digital marketing that are getting you more results in less time will ensure your growth is faster and more effective over time. 



 

FAQ

  • As we build out your content experiments and setup up Google Analytics, you will start to have more questions about how to tool works. This is what the Voxer/Email support is for. Also, if throughout the month you switch up experiments, you will want to let me know so we also make sure the Google Analytics setup is ideal.

  • You can run any experiment that drives traffic from your marketing campaigns to your website.

    Examples:

    • Low cost PDF you have a trip wire for via email campaign and you are running ads to.

    • Course launch where you have a lot of social media traffic and email campaigns.

    • New email opt-in you are testing with targeted SEO keywords to specific blog posts.

    As long as the conversion is happening on your website, we will be able to track back the source.

  • No, we can test multiple offers and services. In this case, we will probably spend a bit more time upfront setting up tracking for the different offers so that you have more flexibility to run multiple experiments at once.

    If this sounds overwhelming, I recommend doing one experiment at a time.