Where is your blog traffic coming from?
This week for the "Interview your Data" blog series, I talked with Amber McCue of NiceOps and we took a deeper look at some of her blog content.
I loved this interview because Amber had a lot of data to work with and we were able to see what blog posts where coming from which social networks.
Check out the video here:
- The report we looked at: Behavior > Content > All Pages- Here is a sneak peak at the segment I created for Amber to filter out site sections:
- Filtering out just main site sections and sales pages can be key to getting a clearer picture at how your blog content is performing. And setting up this segment is super easy and can be done in less than 5 minutes.- Additionally, we added a second dimension here to look at what traffic each blog content was pulling in:- If you feel you aren't getting any interesting data, maybe extend the date range on the top right.
It is important to approach the data with the backstory on your content strategy, especially when you are looking at Acquisition data: what did you do this month in Facebook? Or with your email newsletter? If you have this clarity, you will be able to get more information from your data.