Website Structure (and how it helps you rank)

September 13, 2024 CINTHIA Pacheco

In this episode, Cynthia Pacheco discusses the importance of website structure for ranking in Google. She explains that a cohesive and easy-to-follow structure is crucial for both humans and search engines to navigate and understand the content on a website. Cynthia emphasizes the significance of URL structure, categories and tags, and navigation in creating an ideal site structure. She provides steps for listeners to assess their current site structure, create an ideal structure, and plan a gradual migration. Cynthia also encourages experimentation and user testing to make informed decisions about website structure.

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What You'll Learn in This Episode:

URL structure, categories, and tags help organize and categorize the content on a website.
Navigation plays a crucial role in guiding visitors through the website and highlighting important pages.
Assess your current site structure, create an ideal structure, and plan a gradual migration to improve your website's structure.
Experimentation and user testing can provide valuable insights into how people use and navigate your website.