Digital Bloom IQ

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How are health searches different from other types of searches

Many of you listening are Health and Wellness businesses, so this one is for you. Ranking in Google for health terms isn't always easy, but it's worth it since it can change how your website and business attract clients who are already looking for what you have to offer.

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Episode Shownotes:

  • Google is smart when it comes to Health and Wellness searches. Focusing on just adding keywords to specific parts of the page isn’t going to make a huge difference - they want to understand why YOU are an expert on this topic and the value you provide to your audience.

  • We talk about E-E-A-T talk (episode 181 goes in more detail https://digitalbloomiq.com/seo/e-a-t) . As a health professional, you need to demonstrate their qualifications and experience to be considered by Google for higher rankings.

  • Adding case studies, testimonials and other “proof” can make a big difference on your website.

  • What is authority building (previously backlinking) and how to get started.

  • Check out the 90 day SEO plan to learn more about keyword research - https://digitalbloomiq.com/90dayseoplan

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