Understanding how Search Marketing connects to your high-level business goals can change everything for you. Instead of doing SEO from a place of confusion, you can suddenly get a clear picture of how it connects with your bigger business vision, where you want to be in 6-months, 12-months, 24-months, and you can make sure you are hiring the right people or learning the right things to get there.

In this episode, we define:

• What are some key performance indicators (or KPIs) for small businesses 

• How to choose your own KPIs that make sense

• Same easy examples to get inspired off of

Relevant Links

• Looking for 1:1 SEO support? Apply for your very own SEO Discovery Call here: http://digitalbloomiq.com/discovery

• Repurposing marketing content on your blog

• Importance of SEO for Small Business

Listen to this episode here:

Here are some example KPIs we cover in this episode:

Example #1

• KPI: Increase course sales by 50% 

• Website: Increase traffic to sales page by 20% in the next quarter 

• SEO goals: Improve ranking from page 2 to page 1 for content pages connected with course 

Example #2

• KPI: Decrease cart abondonment on product offering by 20%

• Website: Improve cart funnel completion with upsell by 10%

• SEO goals: Drive 15% more traffic to relevant product pages where upsell is offered 

Example #3

• KPI: Grow # of leads coming to business by 15% 

• Website: Increase lead form completion by 30% in the next quarter

• SEO goals: Lower bounce rate on top 10 landing pages by 5% (connected to lead form) 

I’m curious to hear about your own SEO goals - share them in the comments below!

More SEO resources: