Digital Bloom IQ

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How long should my blog post be?

This is such a great question and I know for a lot of you, you are really wanting to understand how this impacts your potential to rank.


I also feel like this is often a barrier because focusing on word length can limit our creativity in a way. How often do we obsess about the length of a email newsletter or social post?


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Podcast Shownotes:

  • Cinthia discussed the question of how long a blog post should be for SEO purposes. She emphasized that the focus should be on providing valuable content rather than a specific word count, as Google's algorithm prioritizes value over length. 

  • She discusses the success of both short and long blog posts in SEO. (30 seconds)

  • She found a blog post on the site that was over 3000 words long, discussing nine different tools in detail, suggesting that building a similar post could be simpler than expected. (5:52)

  • Cinthia discussed a small to medium-sized business website that ranked on page two of Google search results for the keyword "best essential oils for anxiety and stress." The website had around 700 words and provided value to its audience, showcasing that even small businesses can achieve visibility and attract visitors with well-crafted content. -(8:10)

  • Cinthia discussed came across a website called choosingtherapy.com, which seemed to be a small to medium-sized business offering therapy services. She also mentioned a blog post with 3000 words that ranked well among other high-competition websites in the health industry. - (12:00)

  • Cinthia discussed the strategy of creating long blog posts in phases, starting with an outline and gradually publishing sections of the content. This approach allows for continuous improvement and optimization of the blog post over time, leading to better SEO results. - (13:12)

  • Cinthia discussed her membership space that she had been creating for the past few years, combining it with her SEO course to provide a community with support and a shared methodology. She also mentioned a special bonus for those who choose the yearly membership option, and invited listeners to join her community to grow their businesses and attract more traffic. - (18:23)

More information about the SEO Seasons Society here: https://courses.digitalbloomiq.com/seo-seasons-society

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