Digital Bloom IQ

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SEO Demo Call - SEO Seasons Society Behind the Scenes

CINTHIA Pacheco

During the conversation, Cinthia and Jen discuss issues with meta descriptions not showing up correctly in search results. They explore possible reasons for this and suggest rewriting the meta descriptions with more targeted keywords. They also discuss the importance of conducting keyword research and tailoring content to specific target audiences. Cinthia provides tips on using Google Search Console to check indexing and offers suggestions for optimizing the website's footer for SEO purposes. In this conversation, the participants discuss various topics related to website errors, SEO, content performance, and website migration. They address issues such as false errors detected by SEO tools, the importance of alt image text, the use of redirection plugins, and the creation of custom 404 pages. They also discuss strategies for improving website speed and the benefits of linking Pinterest to Instagram. The conversation concludes with a discussion on backing up and deleting old website pages.

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What You'll Learn in This Episode:

  • Meta descriptions may not show up correctly in search results due to Google rewriting them or prioritizing different content.

  • Rewriting meta descriptions with targeted keywords can improve their visibility and relevance in search results.

  • Conducting keyword research is essential for optimizing website content and attracting the right audience.

  • Using Google Search Console can help identify indexing issues and provide insights for improving website visibility.

  • Optimizing the website footer with relevant keywords can enhance SEO and attract targeted traffic. SEO tools may detect false errors on websites, so it's important to manually review and validate the reported issues.

  • Alt image text should be used strategically, and decorative images can have blank alt text.

  • Redirection plugins can be used to redirect deleted or outdated pages to relevant pages or custom 404 pages.

  • Improving website speed can be achieved through plugins like WP Rocket or Auto Optimize.

  • Linking Pinterest to Instagram can help drive traffic and increase visibility.

  • Backing up and deleting old website pages can be done by setting them to draft or exporting them as XML files.


Episode Timestamps

  • 00:00 Introduction and Meta Description Issues

  • 02:32 Google's Rewriting of Meta Descriptions

  • 06:14 Targeted Keywords and Content Optimization

  • 11:26 Using Google Search Console for Indexing

  • 18:59 Importance of Keyword Research

  • 21:21 Finding Niche Keywords for Better Traction

  • 24:45 Addressing False Errors Detected by SEO Tools

  • 28:03 Strategies for Using Alt Image Text

  • 29:02 Analyzing Content Performance

  • 31:27 Redirecting to Low-Ticket Calls

  • 33:25 Linking Pinterest to Instagram

  • 39:10 Improving Website Speed

  • 44:03 Managing Website Errors

  • 46:24 Using Redirection Plugins

  • 48:31 Creating Custom 404 Pages

  • 53:01 Backing Up and Deleting Old Website Pages


Website Links:

Full episode shownotes for this episode:  https://digitalbloomiq.com/pod/seo-demo-call-july24

Get email updates on all podcast episodes (+ SEO tips, behind the scenes, and early bird offers) here: https://digitalbloomiq.com/email

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More information about the podcast and Digital Bloom IQ:

https://digitalbloomiq.com/podcast

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https://www.linkedin.com/in/cinthia-pacheco/

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