Hi friends! Let’s talk SEO results for small businesses in 2021. For those of you that have been working ultra hard on your SEO and blogging for a bit, it can be frustrating when you don’t see those results. I hope this blog post inspires you to keep going and that some of the learnings I share you can bake into your own strategy.

I know it’s still fairly early in the year for me to be talking about SEO results for 2021 but I was so excited about the results my clients have been getting that I couldn’t resist sharing this episode now.

When you listen to the podcast episode I give you a full behind the scenes and specific traffic results each of these clients have gotten.

It was important for me to distinguish that these are small businesses. A lot of the principles I talk about apply to any website, but the strategy you take on a small business website may be slightly different than a corporation. Nonetheless, I hope you enjoy both of these use cases.

Ready to listen to episode 201? Here you go!

SEO Case Study #1 - Ally Shoes

Ally Shoes is a fantastic boutique brand that creates ultra-comfortable shoes for women.

When we started our journey targeted, they are started blogging but had no awareness around keywords and traffic. Now, they have better clarify on their keyword strategy and how it aligns with the rest of their marketing an sales goals.

We mostly worked on targeting new keywords, as well as keyword topics that are “peripheral” topics that don’t specifically talk about the product but attract their ideal audience.

We also worked a lot on creating content structures that are easy to read and digestible to the reader.

Ally’s specific traffic growth results:

• 66% increase in website impressions (how many times the website shows up in the search results) and 37% (wow!) increase in clicks. This is a 6-month over 6-month comparison.

Google Analytics data - Organic Search Visitors and Sessions

In the last 6-months, Organic Search visits have increase by 44% and SEO is one of the top marketing channels that produces revenue.

SEO Case Study #2 - Jana O. Media

Jana O. Media is a Pinterest Marketing expert who helps course creators and service providers drive traffic from Pinterest to their website.

I’m a big fan of Jana and her work and has an amazing body of work on her website. When I started working with Jana, she had been doing a lot of blogging but didn’t have awareness around her keywords or search traffic.

Her biggest goal was driving more visitors to her Pinterest course and growing sales there. When I started to analyze her data, we uncovered that she was already ranking in a few keywords but since it wasn’t intentional, there was a lot of tweaking and fine-tuning we could do, to both her existing content and new blog post.

Jana dived right in and was super dedicated to the process and I think the results show.

Jana’s specific traffic growth results:

• 64% increase in website impressions and 147% (!!!) increase in clicks, 6-months over 6-months comparison (data graphics coming up on the next page)

• The average position in the search results has gone up by 37%. This means overall, you are higher up in the search results, getting to page 1.

Search Console Traffic - Impression growth in the last 16 months

Search Console - Clicks (6 months over 6 months)

Search Console - Impressions (6 months over 6 months)

Conclusion

• Having an SEO process and following a strategy is everything.

• Gaining awareness around current keywords allows you to see where you are getting progress and ride that wave of awareness.

• This is one of the main things I teach in the Homegrown Traffic course. Yes, I show you where to put keywords and the very specific tactical things (like how to use keywords), but what I think is most valuable is that I lead you through a step-by-step process that works. 

Check out full SEO course curriculum + bonuses + next live round information here.