PR Marketing with Lauren Salaun / ep148
PR is an essential part of any SEO strategy. That is why when the opportunity came up to talk to Lauren, I couldn’t pass the chance to get a PR expert who has experience in the wellness industry.
In this interview we talk about:
Being vulnerable online
Her own backstory with learning about PR
How to take ownership of your story
3rd party authority
Building credibility and trust
Specific ideas on how to build PR opportunities within your current marketing
How to choose the right PR opportunities
Rachel Hollis’ divorce
Boundaries and privacy
Imposter Syndrome
Listen to this episode with Lauren here:
More information on Lauren:
Lauren Salaun (sounds like "Salon") is a PR and marketing consultant, healthy lifestyle expert, media personality, and entrepreneur.
A lifelong athlete, Lauren spent the bulk of her career in public relations, crisis communications, and marketing before launching a health and fitness coaching business in 2015. While helping people live their healthiest lives and dipping her toes into the world of fitness competitions over the past several years, Lauren continued her PR and social media consulting and coaching, supporting entrepreneurs in the health, wellness, lifestyle, and personal development industries in building their influence online and monetizing their social media. Lauren has extensive experience in public relations, marketing, and media, from crisis PR to running her own social media management company and now PR agency, to being an on-air podcast personality, red-carpet host, and influencer.
In 2019, Lauren launched influence+IMPACT ("Influence And Impact"), a PR and influencer marketing agency, where she helps entrepreneurs elevate their visibility and establish authority in their industry so they can increase their income and make even more of an impact.
Lauren’s Links:
PR Accelerator: https://www.laurensalaun.com/pr-accelerator
Instagram: instagram.com/laurensalaun
Website: laurensalaun.com
This episode explores the retirement of Universal Analytics in July 2024 and the transition to GA4. They explore the importance of backing up data and provide options for saving Universal Analytics data, including using tools like BigQuery and third-party solutions.
In this conversation, Cassandra and Cithia discuss the importance of systems and processes in business, as well as their jouney in running their businesses as a mom.
In the podcast episode Molly and I talk about Instagram SEO. We dive into hashtags, how to focus on quality conversation and optimization of usernames, names, bios, and location.
In this podcast episode, we explore various website platforms for small to medium-sized businesses, discussing the limitations of WordPress and the benefits of alternatives like Squarespace, Wix, and FG (Funnel Gorgeous).
In this conversation, we reflect on how life transitions (like becoming a mom) push you to be present and flexible when entering a new phase of life.
In this conversation with Cassandra Caruso, we explore the energetic aspect of branding, discussing how to reconnect with the original brand vision and pivoting courageously to make a greater impact.
In this episode, we talk about the significance of an effective email strategy without getting icky. It's all about building personal connections with subscribers and finding the right balance between personal and professional content.
Welcome to the Digitally Overwhelmed podcast! In this episode, we dive into creating an umbrella brand for small to medium-sized businesses. Our guest, Melissa Burkheimer, a branding expert with years of experience, shares her insights and tips on building a successful umbrella brand encompassing multiple business ventures.
In this episode, we're going to dive into the world of online courses and interview Gina Onatavia about how to renew energy into the marketing and selling of your online course.
In this encore episode, Cinthia discusses the foundational topic of keywords in SEO. She explains that keywords are words or phrases that people search for to find content on the internet.
The holidays are just around the corner! And preparing our website for this incredible opportunity is everything. So what does it mean to do SEO prep for the Holiday. Listen to this episode to find out!
This is such a great question and I know for a lot of you, you are really wanting to understand how this impacts your potential to rank. This is what we talk about in this episode!
Many of you listening are Health and Wellness businesses, so this one is for you. Ranking in Google for health terms isn't always easy, but it's worth it since it can change how your website and business attract clients who are already looking for what you have to offer.
I get this asked this excellent question often so I thought I'd create a podcast talking about this. I hope this inspires you to take more intentional and consistent action with your Search Marketing.
I’m bringing my good friend Jana O. back onto the podcast to talk about SEO and Pinterest strategies to getting ranked in Google with your Pinterest marketing. We’ve had several clients ask about this and we wanted to give some guidance and strategies to make this happen for you!
Ready to plan your year of SEO? Listen to this episode to hear about my behind-the-scenes process of planning SEO for a year.
I love taking you behind the scenes of our courses and trainings! This training is specifically for services providers (VAs, Web Devs, Web Desingers) who are thinking about integrating certain SEO tasks into their packages.
Curious to see where we’ve focused on our own SEO this year? In this episode, I take you behind the scenes of our own SEO efforts and a few additional experiments we have for the rest of the year.
Not sure if SEO is the right marketing strategy for your business? This episode is for you! Inspired by an unexpected conversation, I felt called to talk about my own alignment with doing Search Marketing.
In this conversation, branding and design coach Calvina Nguyen and SEO expert Cinthia Pacheco discuss the pros and cons of DIY vs. done-for-you approaches in branding and SEO.