![\"\"/](\"https://images.squarespace-cdn.com/content/v1/57586da945bf2136b5f3ff25/67320985-f2b2-496a-9f64-d81a289d19df/ep+272++ep+280++283+++285+-+solo+show++%281%29.jpg?format=original\")
In this conversation, I discuss the importance of web analytics, specifically Google Analytics, for small businesses. I provide tips on how to approach the conversation with clients, how to integrate web analytics into existing services, and how to communicate the results effectively. I emphasize the value of web analytics in showing clients the results and progress of their online presence. I also suggest different pricing strategies for offering web analytics as a service.
Other Episodes / Blogs You’ll Enjoy:
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Do you need to learn Google Analytics as a small business owner? https://digitalbloomiq.com/seo/google-analytics-small-businesses
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Can anyone do SEO? https://digitalbloomiq.com/seo/can-anyone-do-seo
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How to measure seo efforts https://digitalbloomiq.com/seo/how-to-measure-seo-efforts
Listen to full episode here:
What You\’ll Learn in This Episode:
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Web analytics, such as Google Analytics, can change the conversation with clients and enhance the value of services.
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Integrate web analytics into existing services by slowly introducing reports and data to clients.
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Communicate web analytics in a way that is digestible and tied to clients\’ goals and interests.
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Consider pricing web analytics as an add-on or including it as part of existing services.
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Web analytics can be used to show clients the results and progress of their online presence.
Episode Timestamps
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00:00 Introduction and Reflection on Web Analytics
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02:01 The Power of Web Analytics in Changing the Conversation
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03:07 Integrating Web Analytics into Existing Services
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08:29 Communicating Web Analytics: Making it Digestible
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09:21 Pricing Strategies for Web Analytics as a Service
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10:54 Showing Results: The Value of Web Analytics
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13:04 Starting to Use Web Analytics with Clients
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14:27 Conclusion and Course Promotion
Website Links:
Full episode shownotes for this episode: https://digitalbloomiq.com/seo/selling-web-analytics
Get email updates on all podcast episodes (+ SEO tips, behind the scenes, and early bird offers) here: https://digitalbloomiq.com/email
90 Day SEO Plan: Your Dream Clients Booking You Overnight! Free webinar training here: https://digitalbloomiq.com/90dayseoplan
More information about the podcast and Digital Bloom IQ:
https://digitalbloomiq.com/podcast
https://www.instagram.com/digitalbloomiq/
https://twitter.com/digitalbloomiq
https://facebook.com/digitalbloomiq
https://www.linkedin.com/in/cinthia-pacheco/
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