In this conversation, I discuss the importance of web analytics, specifically Google Analytics, for small businesses. I provide tips on how to approach the conversation with clients, how to integrate web analytics into existing services, and how to communicate the results effectively. I emphasize the value of web analytics in showing clients the results and progress of their online presence. I also suggest different pricing strategies for offering web analytics as a service.
Other Episodes / Blogs You’ll Enjoy:
- Do you need to learn Google Analytics as a small business owner? https://digitalbloomiq.com/seo/google-analytics-small-businesses
- Can anyone do SEO? https://digitalbloomiq.com/seo/can-anyone-do-seo
- How to measure seo efforts https://digitalbloomiq.com/seo/how-to-measure-seo-efforts
Listen to full episode here:
What You’ll Learn in This Episode:
- Web analytics, such as Google Analytics, can change the conversation with clients and enhance the value of services.
- Integrate web analytics into existing services by slowly introducing reports and data to clients.
- Communicate web analytics in a way that is digestible and tied to clients’ goals and interests.
- Consider pricing web analytics as an add-on or including it as part of existing services.
- Web analytics can be used to show clients the results and progress of their online presence.
Episode Timestamps
- 00:00 Introduction and Reflection on Web Analytics
- 02:01 The Power of Web Analytics in Changing the Conversation
- 03:07 Integrating Web Analytics into Existing Services
- 08:29 Communicating Web Analytics: Making it Digestible
- 09:21 Pricing Strategies for Web Analytics as a Service
- 10:54 Showing Results: The Value of Web Analytics
- 13:04 Starting to Use Web Analytics with Clients
- 14:27 Conclusion and Course Promotion
Website Links:
Full episode shownotes for this episode: https://digitalbloomiq.com/seo/selling-web-analytics
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