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Welcome to the Digitally Overwhelmed podcast! In this episode, we dive into creating an umbrella brand for small to medium-sized businesses. Our guest, Melissa Burkheimer, a branding expert with years of experience, shares her insights and tips on building a successful umbrella brand encompassing multiple business ventures.
Other podcast episodes you’ll enjoy:
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Burn out free Podcasting with Nikita Williams – www.digitalbloomiq.com/pod/nikita-williams
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Digital Marketing Plan for Therapists and Counselors – https://digitalbloomiq.com/seo/digital-marketing-therapists-counselors
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Relationship Marketing with Cara Steinmann – https://digitalbloomiq.com/pod/cara-steinmann
Listen to today’s episode here:
Episode Highlights:
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Introduction to Melissa Burkmeiher and her expertise in branding.
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Defining an umbrella brand and its benefits for small to medium-sized businesses.
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Exploring the key considerations when creating an umbrella brand.
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Understanding the importance of brand consistency across multiple ventures.
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Strategies for developing a cohesive brand identity under an umbrella brand.
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Discussing successful case studies and real-life examples of umbrella brands.
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Addressing common challenges and pitfalls in creating an umbrella brand.
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Key takeaways and actionable steps for listeners to start building their own umbrella brand.
Melissa’s Bio:
Melissa Burkheimer, CEO + Conversion Design Director of Melissa Burkheimer Studios and Host of The Design Business Show. Her company designs brands and creates buzz building strategies for product launches.
https://www.instagram.com/melissaburkheimer/
https://www.linkedin.com/in/melissakhodaiburkheimer/
https://thedesignbusinessshow.com
Resources and Links:
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90 day SEO Plan: https://digitalbloomiq.com/90dayseoplan
Subscribe to Digitally Overwhelmed podcast to stay up-to-date with the latest episodes here: https://podcasts.apple.com/podcast/digitally-overwhelmed/id1161244027?mt=2
Leave us a review on iTunes and let us know your thoughts on this episode.
Get email updates on all podcast episodes (+ SEO tips, behind the scenes, and early bird offers) : here: https://digitalbloomiq.com/email
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