Easy evergreen funnels for small businesses with Lindsay Hope
In this episode, we talk about the significance of an effective email strategy without getting icky. It's all about building personal connections with subscribers and finding the right balance between personal and professional content.
Other Podcast Episodes You Will Enjoy:
Burn Out Free Podcasting with Nikita Williams - www.digitalbloomiq.com/pod/nikita-williams
Sales Conversions for Health and Wellness Businesses with Nicole Cramer - https://digitalbloomiq.com/pod/nicole-cramer
Relationship Marketing with Cara Steinmann - https://digitalbloomiq.com/pod/cara-steinmann
We also get into testing and optimizing a live launch before transitioning to an evergreen funnel and tailoring email sequences based on audience awareness stages. Can't wait for you to listen!
Listen to episode below:
Episode Shownotes:
Cinthia introduces herself and discusses the importance of having a good email strategy. - (25 secs)
Lindsay Hope, a copywriter specializing in email strategy, discusses the importance of email marketing and building personal connections with subscribers. She emphasizes the need for a balance between personal and professional content in emails, and advises against immediately launching a new product as an Evergreen funnel. - (0:43)
Cinthia and Lindsay discussed the importance of testing and optimizing a live launch before turning it into an Evergreen funnel. They also emphasized the need to understand the different stages of audience awareness and tailor email sequences accordingly to build relationships and provide value. - (6:37)
They also discuss best practices for testing funnels and recommended segmenting the email list based on engagement levels. They also emphasized the importance of removing cold subscribers to improve deliverability and mentioned that a 20% open rate is a benchmark for B2B service providers. - (12:15)
Various strategies are discussed to improve email deliverability and engagement rates. They explored techniques such as blending segmented emails, focusing on open and click rates, encouraging replies, monitoring unsubscribes, and considering the use of double opt-ins. - (18:37)
Cinthia and Lindsay discussed the importance of focusing on one offer and tailoring communication to meet the stage of awareness of potential customers. They also emphasized the need to approach email marketing with a human touch and consider getting a second set of eyes to review content. (24:07)
Lindsay’s Bio:
Lindsay Hope is an email strategist and conversion copywriter who loves working with impact-driven businesses. Her goal is to help them sustainably (and authentically) build relationships and grow with email strategy and copy. She's all about having fun with email and finding projects and partners that share her passion for personality-driven conversion copy.
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Gift: I'm offering free 20-minute "Coffee Chat" strategic audits on Wednesdays this April for Digitally Overwhelmed listeners. Book your 'Coffee Chat" here.