PR is an essential part of any SEO strategy. That is why when the opportunity came up to talk to Lauren, I couldn’t pass the chance to get a PR expert who has experience in the wellness industry.

In this interview we talk about:

• Being vulnerable online

• Her own backstory with learning about PR

• How to take ownership of your story

• 3rd party authority

• Building credibility and trust

• Specific ideas on how to build PR opportunities within your current marketing

• How to choose the right PR opportunities

• Rachel Hollis’ divorce

• Boundaries and privacy

• Imposter Syndrome

Listen to this episode with Lauren here:

More information on Lauren:

Lauren Salaun (sounds like "Salon") is a PR and marketing consultant, healthy lifestyle expert, media personality, and entrepreneur.

A lifelong athlete, Lauren spent the bulk of her career in public relations, crisis communications, and marketing before launching a health and fitness coaching business in 2015. While helping people live their healthiest lives and dipping her toes into the world of fitness competitions over the past several years, Lauren continued her PR and social media consulting and coaching, supporting entrepreneurs in the health, wellness, lifestyle, and personal development industries in building their influence online and monetizing their social media. Lauren has extensive experience in public relations, marketing, and media, from crisis PR to running her own social media management company and now PR agency, to being an on-air podcast personality, red-carpet host, and influencer. 

In 2019, Lauren launched influence+IMPACT ("Influence And Impact"), a PR and influencer marketing agency, where she helps entrepreneurs elevate their visibility and establish authority in their industry so they can increase their income and make even more of an impact.

Lauren’s Links:

PR Accelerator: https://www.laurensalaun.com/pr-accelerator 

Instagram: instagram.com/laurensalaun

Website: laurensalaun.com