Creating a Health and Wellness Membership with Jessica Pantermuehl / ep 164

I love talking with businesses who specialize in building communities. Jessica one of those unique people who knows how to create a unique space where likeminded businesses can support each other and grow.

In this episode of the podcast we talk about:

• What it means to build a meaningful community

• The Pros/Cons of the Membership business model

• Metrics to consider like churn and attrition

• What she did to build her audience at the beginning

• Effective marketing strategies based on value and real connections

Listen to this episode here:

More about Jessica:

Jessica Pantermuehl is the Founder of the Holistic Entrepreneur Association, a membership organization that provides business tools and resources to health and wellness professionals in over 25 countries. She teaches the Marketing and Leadership courses for the Southwest College of Naturopathic Medicine and is the co-creator and lead instructor for the Nutritional Therapy Association’s Career Development Course.

With nearly a decade of experience as a practitioner both in private practice and as the head of nutrition counseling for an integrative medical practice in Los Angeles, having supported health and wellness brands in the corporate space as a Digital Marketing Strategist and Brand Specialist, and having consulted for individual practitioners, Jessica understands the breadth and scope of the business challenges faced by health professionals today and provides support to help them navigate those challenges successfully.

Jessica’s Links:

Free Community Membership: https://www.holisticentrepreneurassociation.com/membership/

HEA Professional Membership: https://www.heapromembership.com

Jessica has been generous to provide a coupon code HEAFRIEND which gives you a free first month of the HEA Professional Membership when you choose the monthly membership option.

Instagram: https://www.instagram.com/holisticentrepreneurassoc/

If you liked this episode about community, I also recommend you listen to the following episodes:

• PR Marketing with Lauren Salaun / ep 148 : https://digitalbloomiq.com/pod/lauren-salaun

• Modern Forums with Julian Lamb / ep 140 : https://digitalbloomiq.com/pod/nodebb

• Bringing Mom communities together with Marmee / ep 30 : https://digitalbloomiq.com/podcastepisodes/bringing-mom-communities-together-ep30

• Magical Facebook Group with Jordana Jaffe / ep 16: https://digitalbloomiq.com/podcastepisodes/magical-facebook-groups-with-jordana-jaffe-ep-16