I’m so excited to bring you this conversation with Arielle Moody, co-founder of Mama Sol, a clean beauty brand redefining sun protection for moms and conscious consumers everywhere.
When Arielle became pregnant, she couldn’t find a sunscreen that met her standards for safety, texture, and performance — so she created one. Drawing on over 15 years of experience in the beauty industry, she partnered with chemists to formulate products that are safe, effective, and luxurious.
Mama Sol has since grown into a trusted name in clean beauty, now featured in over 65 luxury spas and resorts nationwide and available through Grove Collaborative.
Other episodes you’ll like:
- How to measure SEO efforts: https://digitalbloomiq.com/how-to-measure-seo-efforts/
- Mindset, Motherhood & Letting Go with Cassandra Vantriet: https://digitalbloomiq.com/pod/mindset-motherhood-letting-go-with-cassandra-vantriet/
- Tossing Pebbles: How Small, Consistent Actions Grow Big Dreams with Heather Anderson: https://digitalbloomiq.com/pod/heather-anderson-ep335/
During this interview, we talk about:
- The story behind Mama Sol’s creation and Arielle’s journey from new mom to clean beauty founder
- How SEO has helped Mama Sol grow organic traffic by 70% and SEO-driven revenue by 42%
- The importance of authentic partnerships, PR visibility, and saying “yes” to opportunities for authority building
- What it means to collaborate intentionally with an agency and make data-driven marketing decisions
- The evolution from small SEO experiments to a fully integrated SEO + PPC strategy
- How clarity and analytics freed Arielle to focus on business growth instead of second-guessing her marketing
- Why clean beauty and sun protection should be easy, effective, and empowering for every woman
If you care about clean beauty, sun protection, and supporting mom-founded brands, you’ll love this episode.
Bio:
While pregnant with her first child, shocked by how many toxic ingredients were lurking in everyday products, and after trying dozens of natural mineral sunscreens, Arielle was determined to create one that 1) didn’t make her immediately want to wash her face, and 2) didn’t leave a white cast on her skin. Oh, and it needed to be something she looked forward to using daily. No biggie.
As Mama Sol’s product development whisperer, Arielle has been immersed in the beauty industry her entire adult life. Starting as a beauty sales trainer for Smashbox, Dr. Perricone, and Bite Beauty, then rising to become the head of product development for Skinn Cosmetics and, most recently, the head of sales for a leading cosmetics packaging and formulation company, she’s always known one thing—that she would one day create her own product, something truly different that had never been seen before.
Learn more about Mama Sol:
- Instagram: @shopmamasol
- Website: https://www.shopmamasol.com/