Creating new content vs. optimizing old

In this episode, I discuss the balance between creating new content and optimizing old content for SEO. I emphasize the importance of not solely focusing on new keywords and neglecting existing content that is already performing well. I provide tips on targeting new keywords strategically and optimizing old content by identifying high opportunity keywords and making improvements to the page. I also suggest integrating relevant keywords into old content that may not be relevant anymore. I highlight the importance of tracking and learning from the changes made to improve search rankings.

Other Episodes / Blogs You’ll Enjoy:

• What are keywords? (encore) / ep280 https://digitalbloomiq.com/seo/what-are-keywords

• How to find keywords for SEO (encore) / ep282 https://digitalbloomiq.com/seo/how-to-find-keywords-for-seo

• BTS SEO Seasons Society Demo Call (April 2024) / ep283 https://digitalbloomiq.com/seo/demo-seo-call

Listen to full episode here:

What You\’ll Learn in This Episode:

• Finding a balance between creating new content and optimizing old content is crucial for a successful SEO strategy.

• Targeting new keywords strategically involves considering search volume, difficulty, and the potential for conversion.

• Optimizing old content involves identifying high opportunity keywords and making improvements to the page to align with search intent.

• Integrating relevant keywords into old content can help improve search rankings and make use of existing content.

• Tracking and learning from the changes made to optimize old content is essential for ongoing SEO improvement.

Episode Timestamps

• 00:00 Introduction and Overview

• 03:22 The Obsession with Keywords

• 09:06 Optimizing Old Content

• 14:47 Targeting New Keywords through Old Content

• 16:12 Focusing on Optimizing Old Content

• 19:03 The Value of Optimizing Old Content

Website Links:

Full episode shownotes for this episode: https://digitalbloomiq.com/seo/optimizing-old-content-vs-creating-new-content

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