In this episode of the Digitally Overwhelmed Podcast, I dive into one of the most common questions I get from business owners: How do I know if my SEO is actually working?
Measuring SEO doesn’t have to feel complicated or overwhelming. I walk you through the essential tools and simple processes that will help you track your efforts in a way that feels meaningful to your business goals. From setting up Google Analytics and Search Console to defining the metrics that actually matter, this episode is packed with practical steps and mindset shifts that will help you make data a supportive partner in your SEO journey.
I also share how our SEO Season Society program helps you take these concepts further with reporting, analysis, and quarterly planning sessions that tie SEO directly to your marketing and sales.
Other Episodes / Blogs You’ll Enjoy:
- SEO Tips for Beginners: https://digitalbloomiq.com/seo-tips-for-beginners/
- Creating a six month SEO plan for your business: https://digitalbloomiq.com/6-month-seo-plan/
- Mindset, Motherhood & Letting Go with Cassandra Vantriet: https://digitalbloomiq.com/pod/mindset-motherhood-letting-go-with-cassandra-vantriet/
What You’ll Learn in This Episode:
- Why setting up Google Analytics and Search Console is non-negotiable for measuring SEO.
- The key metrics (KPIs) that are actually meaningful for your business.
- How conversions (not just traffic) show the real impact of SEO.
- Simple rhythms and processes to make reviewing your SEO data easier.
- How to connect your keywords and content strategy to measurable outcomes.
- Why SEO data isn’t just about numbers—it’s about clarity and confident decision-making.
Episode Timestamps:
00:00 Welcome + why measuring SEO matters
02:30 Recommended past episodes & beginner resources
05:15 Setting up Google Analytics and Search Console
07:25 Tracking conversions, sales, and impressions
09:45 Defining meaningful SEO metrics (KPIs)
12:10 Introduction to the SEO Season Society program
14:30 Building processes and rhythms around reviewing data
16:50 Turning data into actionable next steps
18:00 Membership support, keyword suggestions & video library
19:20 Closing thoughts + call to action
More information about the podcast and Digital Bloom IQ: