Blog

Brand Entity SEO : Understanding the evolving nature of keywords and AI searches

In this episode of the Digitally Overwhelmed Podcast, I’m diving into one of the biggest shifts happening in SEO today: the move from keyword-based optimization to entity-based search. While keywords are still important, Google and AI-powered search engines now understand people, brands, concepts, and relationships—not just the exact words on a page. I explain how

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First Look at May 2026 Core Update + more SEO news

Google recently released its May 2026 Core Update, along with new guidance on how content creators can optimize for AI-powered search experiences. In this episode, Cinthia breaks down what the latest update means for business owners, why expertise and original insights are becoming even more important in an AI-driven landscape, and how to use Google Search Console to identify opportunities after a core update. She also shares Google’s newest recommendations for creating content that performs well in both traditional search and generative AI results, plus several new Search Console features that can help you better understand your SEO performance.

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How to grow on substack

In this episode of the Digitally Overwhelmed Podcast, I’m diving into Substack—what it is, why it’s gaining traction, and how you can start using it to grow your audience and your business. As more creators look for alternatives to traditional social media, Substack offers a unique blend of email marketing, content publishing, and community-building—all in one platform.

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Search Generative Experience vs. Classic SEO: What Still Works?

In this episode of the Digitally Overwhelmed Podcast, I’m diving into one of the biggest shifts happening in SEO right now: Search Generative Experience (SGE) and AI Overviews. If you’ve recently searched on Google, you’ve probably noticed that AI-generated answers now appear at the top of search results. These summaries often answer questions instantly, which

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