I'm so excited this week to share with you my Blog Series: Interview your Data! I'm going to be interviewing different businesses with their Google Analytics data and showing them how to interpret and learn from a specific report.

To kick it off, I interviewed the amazing Raven Marin of Love and Local Business about her Facebook Users and Blog Traffic.

Raven had a very good question about this type of data in her Google Analytics:

"Is there a way to track which Facebook posts are driving the most traffic? I post in a lot of Facebook groups and it would be great to see which ones are most effective."

I love this question and in our video we uncover a specific report she can use to explore the relationship between Facebook and her Blog Content.

Watch the video interview below!

Key Takeaways from the video:

• The report I used: Acquisition > Social > Landing Page

• Always come to your data with the backstory on your strategy, including dates! This will help you fill in the blanks and understand better what worked and what didn't.

• Use the following Segment to filter in visits only coming from Facebook. You can create this yourself if you click on the blue donut at the top of the page.

If you want to get helpful weekly tips on how to read your data sent to your inbox, sign up here.